Coles · Australia · 2026Film · Social · Retail & Shopper
Take the Credit This Christmas.
Coles lets Christmas hosts take the compliments for a feast helped along by its own-brand range.
- Brand
- Coles
- Agency
- Smith St
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Make Christmas entertaining feel manageable while showing what Coles' food range can bring to the table.
The idea
Hosts discreetly dispose of packaging and intercept deliveries before presenting festive food as their own handiwork. The comic film gives shoppers permission to accept the praise and spend more time with guests, with Coles doing some of the kitchen work.
Case study source: Little Black Book / Smith St Source ↗
Credits
- Client / Brand
- Coles
- Production Company
- FINCH
- Director
- Freddy Mandy
- Executive Producer
- Annatara Clark-Sneddon
- Producer
- Jackie Adler
- Director of Photography
- Jeremy Rouse
- Production Designer
- Lucinda Thomson
- Food Stylist
- Caroline Velik
- Post Production
- ARC
- Editor
- Lucas Baynes
- Colourist
- Martin Greer
- Online Editor
- Jamie Scott
- Sound
- Matt Thompson
