Uber Eats · USA · 2024Film · Social · Retail & Shopper
Football Is for Food.
Uber Eats turns American football into a comic conspiracy about making people order food.
- Brand
- Uber Eats
- Agency
- Special US · Special US · Los Angeles
- Market
- USA
- Region
- Global
- Year
- 2024
The challenge
The delivery brand needed to connect its NFL partnership to food orders during the football season.
The idea
Matthew McConaughey treats food-related football names and rituals as evidence that the sport exists to sell food. Films, social content and in-app offers connect the joke to game-day ordering.
Case study source: The One Show 2026 Source ↗
Credits
- Media Agency
- Phd
- Client / Brand
- Uber Eats · San Francisco
- Production Company
- O Positive
- Creative Director
- Jordy Molloy; Toby Kennedy; Phil Fattore; Alyssa Cavanaugh
- Director
- Jim Jenkins; Thaddeus McCants; Trevor Shepard
