Harrods / United Kingdom / GCC / 2026Film · Social · Retail & Shopper · Experiential
Harrods Ramadan and Eid 2026.
Harrods collaborated with regional creatives and brands for a Ramadan and Eid campaign spanning digital content and retail experiences.
- Brand
- Harrods
- Agency
- Bigsea.tv
- Market
- United Kingdom / GCC
- Region
- Global
- Year
- 2026
The challenge
Connect with Ramadan and Eid audiences in the UK and GCC through luxury storytelling informed by regional creativity.
The idea
A fashion-led visual story combined the Knightsbridge store's Art Deco setting with contemporary modest styling. It extended across social, editorial and in-store experiences, alongside partnerships with regional brands.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Harrods
- Creative direction and production
- Bigsea.tv
- Photographer
- Mazen Abusrour
- Art director
- Serge Asaad
- Campaign talent
- Nia Amroun
- Stylist
- Ahmed Al Najjar
