McDonald's Taiwan · Taiwan · 2025Film · Social · Retail & Shopper
Kung Fries.
McDonald's Taiwan invented playful kung fu moves for protecting fries from friends' wandering hands.
- Brand
- McDonald's Taiwan
- Agency
- Leo Taiwan
- Market
- Taiwan
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The brand wanted to turn the familiar experience of having fries taken without permission into entertaining, culturally relevant content.
The idea
A comedy film introduced five defensive moves choreographed by Scott Hung. Short tutorials and printed tray mats extended the lesson into social feeds and restaurants, inviting people to play along with the idea.
Case study source: The Clios Source ↗
Awards
- Spikes Asia 2026IntegratedGrand Prix
Credits
- Brand
- McDonald's Taiwan
- Chief Creative Officer / CEO
- Kevin Yang
- Creative Director
- Kenji Ho
- Director
- Leo Wang
- Action Choreographer
- Scott Hung
- Production company
- Milk+Honey
