Listerine / Thailand / 2022Film · Social · Retail & Shopper
The Cleft Choir.
Listerine formed a choir of children treated for cleft conditions to support access to corrective surgery.
- Brand
- Listerine
- Agency
- BBDO Bangkok
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
Cleft conditions harm Thai children's health while treatment access remains limited.
The idea
Children treated for cleft conditions formed a choir; Listerine purchases through Watsons were tied to funding further corrective surgeries.
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2024Clio Awards / Branded Entertainment & Content / MusicBronze
Credits
- Brand
- Listerine
- music
- Boyd Kosiyabong
- director
- Thay Littichai
