Uber Japan · Japan · 2026Film · Social · Digital & Tech
Switch Up (Eater 2 Rider).
Uber turns switching from food delivery to taxi booking into an original Reichi track.
- Brand
- Uber Japan
- Agency
- Special
- Market
- Japan
- Region
- Global
- Year
- 2026
The challenge
Show existing Uber Eats users in Japan that they can book a taxi from the same app, without another download.
The idea
Reichi writes and performs Switch Up in a music film following her from ordering food at home to travelling to a sauna, studio and nightclub. The song makes the app's Eats-to-Taxi toggle part of her everyday routine, extending the Eater 2 Rider campaign through music, social and in-app placements.
Case study source: Little Black Book / Special Source ↗
Credits
- Client / Brand
- Uber Japan
- Executive Creative Director
- Norio Ichikawa
- Creative Director
- Mitsuo Nishimura
- Creative
- Mayuko Shigyo; Natsuki Morishita
- Production Company
- ROBOT
- Director
- Takuto Shimpo
- Director of Photography
- Komatsu Ryosuke
- Editor
- Kisei Tsuchiya
- Post Production
- Digital Garden
- Music / Sound
- maxilla
- Writer / Performer
- Reichi
- Composer
- XLII
- Photography
- Atsuhiro Shirahata
- Media Agency
- EssenceMediacom
