Bonds / Australia / 2025Social · Film
As Shot By Us.
Gen Z creators reinterpret Bonds through personal, analogue fashion stories.
- Brand
- Bonds
- Agency
- Special
- Market
- Australia
- Region
- Global
- Year
- 2025
The challenge
A mass-market underwear brand needed fresh, unfiltered expression for younger audiences.
The idea
Four creators style products and shoot their own video and 35mm assets.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Bonds
- Media agency
- OMD
- Casting company
- Byrne Creative
- Sound production
- Sound House
