KFC / Australia / 2026Film · OOH · Social
Picklecore.
KFC Australia turns its pickle limited-time menu into a fashion-led Picklecore cultural identity.
- Brand
- KFC
- Agency
- Special
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
A polarising flavor trend needed to attract committed pickle fans while converting people who were merely curious.
The idea
Teaser billboards, a high-fashion film, social, culture, audio, and OOH make pickle obsession feel like a lifestyle.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- KFC
- Chief Marketing Officer, KFC SOPAC
- Vanessa Rowed
- Chief Creative Officers / Partners, Special
- Tom Martin; Julian Schreiber
- Creatives, Special
- Amanda Alegre; Joel Grunstein; Tom Lock
