Uber Eats / USA / 2026Promo · Digital & Tech
Build Your Own Super Bowl Commercial.
Uber Eats let fans assemble their own Super Bowl ad inside the app, choosing 'ingredients' that unlocked scenes, celebrities and game-day food deals.
- Brand
- Uber Eats
- Agency
- Special / Special U.S.
- Market
- USA
- Region
- Global
- Year
- 2026
The idea
A week before the game, users picked ingredients in the app that combined into one of over 1,000 custom commercials. Creating an ad unlocked delivery deals, and the fan-made films were shared across media, turning the ad itself into an order prompt.
Results
- Beat the previous Super Bowl week sales record by over $36 million
- 3.7 million incremental app visits
- 325,000 people took part
- 38% deal redemption
Case study source: Activation Ideas Source ↗
