Uber · Australia · 2025Film · Social
Can't Do That If You're Driving.
Shania Twain and Tom Cardy sing about the pleasures of leaving the driving to someone else.
- Brand
- Uber
- Agency
- Special
- Market
- Australia
- Region
- Global
- Year
- 2025
The challenge
Uber wanted to make the passenger experience desirable in a culture that often celebrates the freedom of driving.
The idea
A musical exchange from the back seat celebrates small, playful activities that are unavailable to the driver. Absurd scenarios turn the practical choice of taking an Uber into an entertaining expression of personal freedom.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Uber Australia
- Production Company
- FINCH
- Director
- Christopher Riggert
- Director of Photography
- Sam Chiplin
- Creative Director
- Simon Gibson; Nils Eberhardt; Peter Defries
- Editor
- Drew Thompson
- Sound
- Rumble Studios
- Talent
- Shania Twain; Tom Cardy
