RACV / Australia (Victoria) / 2026Film
As It Should Be.
RACV shows dependable support through quiet, observational stories about ordinary Victorian problems.
- Brand
- RACV
- Agency
- Special
- Market
- Australia (Victoria)
- Region
- Global
- Year
- 2026
The challenge
Make practical member support feel human and distinctive across multiple products.
The idea
Locked-off films observe potholes, blocked toilets and other disruptions, then let straightforward RACV help speak for itself.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- RACV
- Production
- Collider
- Director
- John Hillcoat
- Director of Photography
- Ari Wegner
- Media agency
- OMD Australia
