Burger King / USA / 2009Social · Promo · Digital & Tech
Whopper Sacrifice.
A Facebook app gave users a free Whopper coupon for unfriending ten people, testing whether a burger outweighed friendship.
- Brand
- Burger King
- Agency
- Crispin Porter + Bogusky
- Market
- USA
- Region
- Global
- Year
- 2009
The idea
Each time someone dropped ten Facebook friends, they earned a coupon and the removed friends were notified publicly. Facebook shut the app down after about ten days over privacy concerns, which added to the attention.
Results
- More than 233,000 friends sacrificed
- Over 23,000 coupons claimed
- Around 35 million media impressions
Case study source: Activation Ideas Source ↗
