Burger King / USA / 2007Experiential · PR Stunts
Whopper Freakout.
Burger King told real customers the Whopper had been discontinued and filmed their angry reactions, proving how much people loved it.
- Brand
- Burger King
- Agency
- Crispin Porter + Bogusky
- Market
- USA
- Region
- Global
- Year
- 2007
The idea
Hidden cameras in a Las Vegas restaurant recorded diners told the Whopper was off the menu, then others secretly served a rival's burger instead. The footage became a documentary-style campaign online and on TV.
Case study source: Activation Ideas Source ↗
