IKEA · SwedenOOH
Wherever Life Goes.
IKEA's familiar price tag appears beside intimate life moments, with the furniture kept out of view.
- Brand
- IKEA
- Market
- Sweden
- Region
- Global
Campaign images
The challenge
The retailer needed to show its relevance to changing lives in a market crowded with low-price alternatives.
The idea
Close-up photographs of a kiss, a baby's first steps and a tear use the recognisable IKEA tag to suggest the products supporting those moments. Emotional storytelling carries the retail message.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- IKEA Sweden · Helsingborg
- Production Company
- Ohme · Stockholm
- Art Director
- Eva Wallmark; Michal Sitkiewicz
- Copywriter
- Rickard Beskow
- Creative Director
- Daniel Vaccino
