Selleys · Australia · 2025OOH · Experiential · Social
If You Can Take It, It's Yours.
A billboard challenges passers-by to remove prizes held in place by Selleys Liquid Nails.
- Brand
- Selleys
- Agency
- Howatson+Company
- Market
- Australia
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Selleys needed to make adhesive strength tangible and entertaining beyond a conventional product demonstration.
The idea
Large objects, including a kayak and an arcade machine, were fixed to outdoor advertising with Liquid Nails. Anyone who could remove an item could keep it, turning the product demonstration into a public challenge and social content.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Selleys
- Production Company
- Scoundrel
- Director
- James Dive
- Chief Creative Officer
- Gavin Chimes
- Creative Director
- Simon Friedlander
- Senior Art Director
- Dan Smith
- Senior Copywriter
- Ernie Ciaschetti
- Director of Photography
- Alexandra Adoncello
