Belong / Australia / 2021Film · Digital & Tech
Belong: It Feels Good to Belong.
Belong found friendly faces in everyday objects to celebrate connection in Australia.
- Brand
- Belong
- Agency
- Howatson+Company
- Market
- Australia
- Region
- Global
- Year
- 2021
The challenge
Australians needed connection during pandemic isolation
The idea
Pareidolia revealed faces in ordinary objects, showing connection alongside carbon-neutral service benefits.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Belong
