Belong / Australia / 2023Film
Scroll Good.
Belong used a climbing thumb to make carbon-neutral mobile plans memorable.
- Brand
- Belong
- Agency
- Howatson+Company
- Market
- Australia
- Region
- Global
- Year
- 2023
The challenge
Make carbon-neutral mobile plans memorable in Australia's crowded telecom market.
The idea
An animated thumb battles Everest's elements to dramatize Australians' monthly phone scrolling across film, OOH, social, and PR.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Belong
- director
- Peter Martin
- VFX
- Heckler
