IKEA Sweden / Sweden / 2024Film
Energy Thieves.
Three films personify household frustrations as energy thieves.
- Brand
- IKEA Sweden
- Agency
- Åkestam Holst NoA
- Market
- Sweden
- Region
- Global
- Year
- 2024
The challenge
Show how small home annoyances drain everyday energy.
The idea
Tape, zippers and locked doors become comic “energy thieves.”
Case study source: Åkestam Holst NoA Source ↗
Credits
- Brand
- IKEA Sweden
- Marketing Communication Leader
- Mia Granath
- Director
- Torben Kjelstrup
