Burger King France / France / 2023Film · OOH
The Other King.
Burger King France marked Charles III’s coronation with irreverent outdoor and short-form advertising.
- Brand
- Burger King France
- Agency
- Buzzman
- Market
- France
- Region
- Global
- Year
- 2023
The challenge
How can Burger King celebrate a coronation with French irreverence.
The idea
Burger King France and Buzzman used French-ingredient billboards and shorts to tease Charles III with jokes about England and Joan of Arc.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Burger King France
- president/ECD
- Georges Mohammed-Chérif
- producer
- Charlotte Perrin
