The North Face / China (Shanghai) / 2023Film · OOH · Digital & Tech
TNF10000 Reasons to Get Back to Trail.
The North Face used AI-generated content to give Chinese runners reasons to return to the trail.
- Brand
- The North Face
- Agency
- FRED & FARID Shanghai
- Market
- China (Shanghai)
- Region
- Global
- Year
- 2023
The challenge
Reconnect post-lockdown China with outdoor exploration and a returning ultra-trail.
The idea
FRED & FARID combines ChatGPT, Midjourney, posters, a billboard and a long AI-generated film to restore trail motivation.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The North Face
