Guinness / China / 2023Film
A Whole Universe.
Guinness turns its nitrogen bubbles into a cosmic creative world.
- Brand
- Guinness
- Agency
- FRED & FARID Shanghai
- Market
- China
- Region
- Global
- Year
- 2023
The challenge
Make Guinness’s nitrogen bubbles distinctive for Chinese drinkers.
The idea
A film reframed 200 million nitrogen bubbles and dark-ruby liquid as astronomy, extending into posters OOH experiences and exhibition.
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2024Clio Awards / Design Craft / PhotographyBronze
- Clio Awards 2024Clio Awards / Design Craft / Art DirectionSilver
Credits
- Brand
- Guinness
