IKEA / France / 2025Promo
The Sleeping Spoils.
IKEA France used playful spoiler warnings inside Netflix ad breaks to nudge late-night bingers to go to bed.
- Brand
- IKEA
- Agency
- Buzzman
- Market
- France
- Region
- Global
- Year
- 2025
The idea
From midnight, IKEA ads in Netflix breaks threatened viewers with spoilers if they kept watching instead of sleeping. Anyone still streaming after 1 a.m. got a firmer, still humorous nudge from IKEA's Sleep Advisor.
Case study source: Activation Ideas Source ↗
