Qatar Airways / Global / 2024Film · Digital & Tech · Social
AI Adventure.
Qatar Airways invited viewers to place themselves inside a travel love story through an AI-powered campaign.
- Brand
- Qatar Airways
- Agency
- McCann Central
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
The airline wanted to make its promise of customer-centered innovation an experience people could participate in.
The idea
Viewers could select scenes and create personalized versions of a three-minute global film by placing their likeness into the lead roles. Social and behind-the-scenes content extended the story.
Case study source: Qatar Airways Source ↗
Awards
- The Webby Awards 2025: Nominee, AI Apps & Experiences — Best User Experience; Honoree, Tourism & Leisure. Organizer-verified distinctions, not winner medals. Source: https://winners.webbyawards.com/2025/ai-immersive-games/ai-apps-experiences-features/best-user-experience/331929/qatar-airways-ai-adventure
Credits
- Brand
- Qatar Airways
- Social concepting and production
- McCann Demand
- Creative directors
- Jack Kerruish; Greg De Roeck
- Chief creative officer, McCann Central
- Vince McSweeney
- Global chief creative officer
- Javier Compopiano
