MINI · India · 2026OOH · Design & Packaging
Find Your Way.
Intricate illustrations turn India's crowded streets into a visual argument for MINI's agility.
- Brand
- MINI
- Market
- India
- Region
- Global
- Year
- 2026
Campaign images
The challenge
MINI needed a distinctive way to express the appeal of a compact car in busy urban driving conditions.
The idea
Detailed drawings of Indian streets create dense visual puzzles around the car and its identity. A series of city-inspired posters makes finding a route through congestion the central creative device.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- MINI
- National Creative Director
- Arjun Mukherjee
- Senior Creative Director
- Anurag Acharya; Diptanshu Roy
- Illustration
- Koushik Jana; Sourish Mitra; Subhrakanti Mandal
