KitKat · UK · 2026OOH · Design & Packaging
Little Breaks.
Tiny illustrated characters take a break inside the letters of the KitKat logo.
- Brand
- KitKat
- Agency
- VML UK
- Market
- UK
- Region
- Global
- Year
- 2026
Campaign images
The challenge
KitKat needed to make its familiar break message engaging in busy outdoor environments without adding more visual noise.
The idea
Hand-drawn figures turn the logo into miniature places for reading, relaxing and playing music. Posters reward a closer look, using the act of noticing the details as a small pause in the viewer's day.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Nestlé · KitKat
- Creative Director
- Ryan McManus; Sanjiv Mistry; Christopher Joyce
- Head of Art
- Jacqui Stecher
- Copywriter
- Zebedee Devey Waterhouse
- Art Director
- Jasper McIver
- Illustrator / Senior Designer
- Jon Warner
- Lead Designer
- Sandra Hiralal
