Al-Futtaim IKEA / United Arab Emirates / Qatar / Egypt / 2025Film · OOH · Digital & Tech
DIY by IKEA.
IKEA presented affordable products as inventive ways to deal with everyday wear and tear at home.
- Brand
- Al-Futtaim IKEA
- Agency
- VML UK
- Market
- United Arab Emirates / Qatar / Egypt
- Region
- MENA
- Year
- 2025
The challenge
Make home improvement feel more accessible at a time when repairs can be expensive.
The idea
Before-and-after visuals show IKEA furniture and accessories turning familiar household mishaps into more attractive features.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Production
- Curious Productions
- Director and photographer
- Dan Humphries
