eToro / United Arab Emirates / 2025Film · Digital & Tech · OOH
Elevate with eToro Club.
eToro introduced its Club offering in the UAE with an AI-produced film set in Dubai.
- Brand
- eToro
- Agency
- eToro (in-house)
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Make the benefits of eToro Club visible and relevant to a UAE audience.
The idea
After joining the Club on his phone, a man rises beside a Dubai skyscraper as its features and experiences unfold around him. The film ends at a gathering inspired by Arab hospitality.
Case study source: Ads of the World Source ↗
Credits
- Brand and creative
- eToro (in-house)
- Production
- Secret Level
- Head of creative
- Shay Chikotay
- Creative director
- Jarrett Jamison
