LG Electronics Gulf / Gulf / 2026Film · Social · OOH · Digital & Tech
Olé! LG OLED.
LG Gulf turned a familiar football chant into a campaign for its OLED TVs.
- Brand
- LG Electronics Gulf
- Agency
- YAZ Media
- Market
- Gulf
- Region
- GCC
- Year
- 2026
The challenge
Connect LG OLED with the way football fans across the Gulf watch and celebrate matches together.
The idea
The campaign turned the ‘Olé’ chant into an original football anthem and extended the idea across film, social, digital, outdoor and retail communications.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- LG Electronics Gulf
- Product marketing manager
- Jenna Kang
