WildAid / China / 2020Film · Social · OOH · Digital & Tech
Sea Turtle Warriors.
WildAid combined film and social participation to encourage sea-turtle protection.
- Brand
- WildAid
- Agency
- MediaMonks
- Market
- China
- Region
- Global
- Year
- 2020
The challenge
Make sea-turtle protection memorable through attractive public participation
The idea
Combine film, WeChat pledge, personalized avatars, and city OOH to build a chain of Sea Turtle Warriors
Case study source: Branding in Asia Source ↗
Credits
- Brand
- WildAid
