PRYPCO Blocks / Middle East and Africa, with a UAE focus / 2026Film · Social · OOH · Digital & Tech
Habba Habba.
PRYPCO Blocks used familiar language and comedy to make fractional property ownership easier to understand.
- Brand
- PRYPCO Blocks
- Agency
- Sweetwater MEA
- Market
- Middle East and Africa, with a UAE focus
- Region
- Global
- Year
- 2026
The challenge
Property investment is often presented in technical language that makes fractional ownership feel complicated or inaccessible.
The idea
A confused husband meets a series of unexpected characters trying to explain “Habba Habba”, before the director breaks the fourth wall. The film anchors a wider social, radio, outdoor and digital campaign.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and creative partner
- PRYPCO Blocks
- Creative director
- Mais Hadidi
- Creative strategy lead
- Yashaswini Chhaparwal
- Business director
- Shweta Javeri
- Account manager
- Carlota Pavon
- Senior copywriter
- Lin El Hennaui
- Production
- Bigfoot Films
- Directors
- Stefano & Alejandra
