Mashreq / Oman / 2025Film · OOH · Digital & Tech
Mashreq Oman Launch.
Mashreq frames its entry into Oman as a familiar legacy meeting a forward-looking partnership.
- Brand
- Mashreq
- Agency
- Sweetwater MEA
- Market
- Oman
- Region
- GCC
- Year
- 2025
The challenge
Build trust in a new market by connecting the bank's heritage with Oman's culture and future ambitions.
The idea
A heritage-led launch narrative presents Mashreq with the familiarity of an old friend and the ambition of a partner. Film, outdoor, digital, print and PR extend that positioning. The linked public brand video announces the Oman launch.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Mashreq
- Media distribution and campaign orchestration
- Assembly Global
- Film production
- Tactical
- PR and events
- Identity Global
