McDonald's Hong Kong / Hong Kong / 2025Film · OOH · Experiential · Digital & Tech · Promo
50 Ronald McDonald Benches.
Benches, QR stamps and prizes launch McDonald's Hong Kong's 50th.
- Brand
- McDonald's Hong Kong
- Agency
- DDB Group Hong Kong
- Market
- Hong Kong
- Region
- Global
- Year
- 2025
The challenge
Make an anniversary citywide and participatory.
The idea
Find benches, scan stamps and unlock rewards.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's Hong Kong
- CMO
- Tina Chao
- CEO
- Andreas Krasser
