FSDC / United States / Europe / Middle East / 2025Film · B2B
Where Money Comes to Grow.
Money personifies Hong Kong's globally connected financial ecosystem.
- Brand
- FSDC
- Agency
- DDB Group Hong Kong
- Market
- United States / Europe / Middle East
- Region
- Global
- Year
- 2025
The challenge
Make financial-services messaging distinctive for global decision-makers.
The idea
A fast-talking Money travels through Hong Kong, revealing capital, regulation, opportunity, and lifestyle.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- FSDC
- Production
- The Sweetshop
