Canva / United Kingdom / 2024Film · B2B · OOH
Design Against Dull.
A grey workplace burst into colour as Canva made the case for more creative communication.
- Brand
- Canva
- Agency
- Canva in-house
- Market
- United Kingdom
- Region
- Global
- Year
- 2024
The challenge
Canva’s first UK brand campaign needed to show teams how design tools could improve uninspiring workplace communication.
The idea
Dramatise the shift from monotonous office life to colourful, expressive work when teams start designing. A hero film, product ads, outdoor activity and audio brought the idea into professionals’ daily routines.
Case study source: Canva Newsroom Source ↗
Credits
- Brand
- Canva
- Creative and product advertising
- Canva in-house
- Media agency
- OMD
- Head of marketing, Europe
- Amanda Zafiris
