Zalando / Europe / 2024Film · OOH
What Do I Wear?
Zalando launched a style-confidence platform around the everyday question of what to wear.
- Brand
- Zalando
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Europe
- Region
- Global
- Year
- 2024
The challenge
Give Zalando’s refreshed positioning a human expression that connects different tastes, ages and identities.
The idea
Place a diverse cast in a city metro and explore the situations behind their clothing choices. Six films and outdoor portraits turn a shared question into individual stories about confidence and self-expression.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Awards
- Clio Awards 2025Clio Awards / Fashion & BeautyBronze
Credits
- Brand
- Zalando
- Director
- Aube Perrie
- Photographer
- Sophie Jones
