Amazon Music / United States / Canada / United Kingdom / 2024Film · OOH · Social
On The Go.
Amazon Music recast travel downtime as an immersive audiobook adventure.
- Brand
- Amazon Music
- Agency
- Wieden+Kennedy Amsterdam
- Market
- United States / Canada / United Kingdom
- Region
- Global
- Year
- 2024
The challenge
Make Amazon Music Unlimited’s Audible offering relevant to travellers looking for an escape from dull journeys.
The idea
Set a noir mystery inside an airport, turning fellow passengers into characters in an imagined thriller. The film and digital outdoor placements connected listening with an entertaining way to pass travel time.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Amazon Music
- Director
- Lance Oppenheim
- Score
- Ari Bazoulian
