Ubisoft / Global / 2024Film · Social
Anno 117: Pax Romana.
Ubisoft invited players to imagine their own Roman empire through a town crier’s announcement.
- Brand
- Ubisoft
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Introduce Anno’s Roman setting to established fans and new players while expressing the joy of building.
The idea
Launch a deliberately unbuilt world: a Roman town crier invites players to become governors against empty landscapes. A Scroll of Fame activation then rewards fans who had predicted the setting, with personal responses to 117 community members.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Ubisoft
