Samsung / Global / 2022Film · Social
Join the Flip Side.
Samsung turned resistance to switching phones into an obsession with the Galaxy Z Flip4’s folding form.
- Brand
- Samsung
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Global
- Region
- Global
- Year
- 2022
The challenge
Overcome the familiarity and social inertia that keep smartphone users attached to their existing brand.
The idea
Follow Elena as she tries to forget a friend’s folding phone, only to see its shape echoed throughout her world. The escalating psychological comedy makes the desire to switch the story itself, with shorter films demonstrating the foldable format.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Awards
- Cannes Lions 2023Film – B02 CONSUMER GOODSBronze
- Clio Awards 2023Clio Awards / Film / 61 Seconds to Five MinutesSilver
Credits
- Brand
- Samsung
