Wereldmuseum / Netherlands / 2023Design & Packaging · OOH · Social
Making Our Mark.
Wereldmuseum brought four Dutch museums together through a flexible identity built around movement and layering.
- Brand
- Wereldmuseum
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Netherlands
- Region
- Global
- Year
- 2023
The challenge
Make four museum locations recognisable as one group while retaining room for different stories and audiences.
The idea
Create a moving WM mark and layered names that reveal the institutions’ shared identity. Brushstrokes translate the layers into static work, while motion carries the system across digital outdoor and social; newspaper and outdoor placements introduce the unified brand.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Wereldmuseum
