Trainline / United Kingdom / 2025Social · OOH · Experiential
Tap That App.
A commuter earworm encouraged rail passengers to claim delay compensation through Trainline.
- Brand
- Trainline
- Agency
- Wieden+Kennedy Amsterdam
- Market
- United Kingdom
- Region
- Global
- Year
- 2025
The challenge
Trainline needed to make its Delay Repay feature memorable and encourage passengers to act on compensation they might otherwise leave unclaimed.
The idea
Turn the instruction to claim into a repeatable song. Station buskers, radio, social performances and a music video carried the hook, while digital outdoor placements prompted travellers to open the app.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Trainline
- Participating performers
- Liv Harland / Jason Allan / Amber Mason / Alex Spencer / Robbie Culley / Dan Treget / Mohsin Naksh
