Corona / Global / 2025Film · OOH
This Is Living, Since 1925.
Corona marked its centenary with a film celebrating a century of beach life.
- Brand
- Corona
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
Corona wanted its 100th anniversary to reinforce the brand’s connection to the beach and give its established This Is Living platform a fresh expression.
The idea
Recreate beach moments across decades using cameras, grading and music suited to each era. Daniel Wolfe’s film moves from sunrise to sunset, connecting changing beach culture with a lasting sense of escape; digital and outdoor work extend the anniversary story.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Corona
- Director
- Daniel Wolfe
- Cinematographer
- Monika Lenczewska
