Etihad Airways / Global / 2026Film · OOH · Social
Beyond Borders.
Etihad connected travel with personal ambition through real stories of people moving beyond the familiar.
- Brand
- Etihad Airways
- Market
- Global
- Region
- Global
- Year
- 2026
The challenge
Build a clearer emotional position for Etihad and increase consideration among travellers as the airline expands its international network.
The idea
Tell the real journeys of people pursuing ambitions across geographic and personal boundaries. A global film-led campaign connects those stories with the spirit of Abu Dhabi, extending the idea across paid media, brand partnerships and Etihad’s own channels.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Etihad Airways
- Creative strategy, concept and scripts
- Etihad Airways in-house creative team
- Director of brand, creative and social media
- Ruaraidh Smeaton
- Media agency
- PHD
- Sponsorship agency
- CAA
- Production house
- Hanzo, Dubai
