PENNY / Germany / 2023Film · Social · OOH
The Kids.
PENNY built a campaign around the concerns children and young people expressed in their own questionnaires.
- Brand
- PENNY
- Agency
- Serviceplan
- Market
- Germany
- Region
- Global
- Year
- 2023
The challenge
The retailer wanted to use its visibility to make young people heard in discussions about the future.
The idea
Responses from young people across Germany shaped a film and supporting outdoor and social work. Their worries and hopes supplied the material, allowing PENNY to act as a platform for their voices.
Case study source: House of Communication Source ↗
Awards
- Clio Awards 2024Clio Awards / Film Craft / Music-AdaptedSilver
Credits
- Brand
- PENNY
