Bitburger / Germany / 2024Film · Events & Sponsorship
Bitte: Let’s Celebrate What Brings Us Together.
Football supporters became the centre of Bitburger’s campaign for UEFA EURO 2024.
- Brand
- Bitburger
- Agency
- Serviceplan
- Market
- Germany
- Region
- Global
- Year
- 2024
The challenge
As a tournament sponsor, Bitburger wanted to use football to encourage openness and connection during a period of growing intolerance.
The idea
A road-trip film followed real supporters around Germany, accompanied by a motivational speech aimed at fans rather than players. Unscripted encounters in pubs, on journeys and at celebrations showed the different ways people come together around the game.
Case study source: House of Communication Source ↗
Credits
- Brand
- Bitburger
