UnipolMove / Italy / 2022Film · Digital & Tech
The Race.
A swimmer racing along an imagined motorway dramatised the arrival of competition in electronic toll payments.
- Brand
- UnipolMove
- Agency
- Serviceplan
- Market
- Italy
- Region
- Global
- Year
- 2022
The challenge
UnipolMove needed to introduce an unfamiliar alternative into a market long dominated by one provider.
The idea
Olympic swimmer Gregorio Paltrinieri represented the challenger in a race staged as a motorway swimming pool. The film linked better performance with having someone to compete against, supported by targeted digital activity.
Case study source: House of Communication Source ↗
Awards
- House of Communication lists wins at Touch Point Awards Strategy, the 54th Key Award, NC Digital Award and Italia Che Comunica Awards; award years require confirmation.
Credits
- Brand
- UnipolMove
- Featured Athlete
- Gregorio Paltrinieri
- Strategy and Creative Concept
- Stefania Siani
