Privateer / Global / 2024Digital & Tech · Experiential
Space Trash Signs.
Patterns in orbital debris became a set of constellations illustrating what space pollution could put at risk.
- Brand
- Privateer
- Agency
- Serviceplan
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Space debris is largely invisible from the ground, making the consequences difficult for a broad audience to grasp.
The idea
The campaign searched orbital data for shapes representing threatened services, from navigation to environmental monitoring. A virtual observatory, augmented reality and planetarium screenings made these imagined constellations accessible ahead of a UN meeting.
Case study source: House of Communication Source ↗
Awards
- Cresta Awards 2025Creative Use of AI – Integration of AI into other crafts and technologiesGold
- Clio Awards 2025Clio Awards / Design / Data VisualizationBronze
- Clio Awards 2025Clio Awards / Digital/Mobile / WebsiteBronze
- Cresta Awards 2024The Future – Use of AR and VRSilver
- Cresta Awards 2024Creative Technology – Creative use of DataSilver
- Cresta Awards 2024Digital Design – Website or Micro-siteSilver
- Cresta Awards 2024Jury Chair PrizeJury Chair Prize
- Cresta Awards 2024Digital Design – Data visualisationGold
- Cresta Awards 2024Digital Design – Innovative use of new technologiesSilver
- Cresta Awards 2024Digital – Integrated digital campaignsBronze
Credits
- Brand
- Privateer
- Digital Partner
- Plan.Net
