Sea-Watch / Germany / 2019Experiential · Film · PR Stunts
Lifeboat — The Experiment.
A simulated sea crossing asked German volunteers to confront the experiences of refugees.
- Brand
- Sea-Watch
- Agency
- Serviceplan
- Market
- Germany
- Region
- Global
- Year
- 2019
The challenge
Sea-Watch needed to renew public attention and empathy as coverage of Mediterranean rescue missions declined.
The idea
Accounts from five refugees informed an experience for 40 volunteers. A documentary and campaign website shared the participants’ reactions and opened another route into a public debate that had become familiar.
Case study source: House of Communication Source ↗
Awards
- Cresta Awards 2020Ambient and Experiential – ExperientialSilver
- Clio Awards 2019Clio Awards / Public Relations / Public AffairsBronze
Credits
- Brand
- Sea-Watch
