IAA Austria / EFFIE Awards / Austria / 2022Digital & Tech · Design & Packaging
EFFIE A.I.WARDS.
Winning Effie cases became individual digital artworks alongside the traditional awards.
- Brand
- IAA Austria / EFFIE Awards
- Agency
- Serviceplan
- Market
- Austria
- Region
- Global
- Year
- 2022
The challenge
The Austrian awards wanted a contemporary identity and a way to recognise more of the people behind successful work.
The idea
Case information, credits and results informed AI-generated visual interpretations presented as NFTs. The approach extended recognition beyond the few recipients able to accept a physical trophy.
Case study source: House of Communication Source ↗
Credits
- Brand
- IAA Austria / EFFIE Awards
