METER Group / Global / 2019Design & Packaging · B2B
Made in Fukushima.
A book made with rice straw from Fukushima connected the material itself with research about the region’s recovery.
- Brand
- METER Group
- Agency
- Serviceplan
- Market
- Global
- Region
- Global
- Year
- 2019
The challenge
METER wanted to make complex environmental research understandable and address the stigma attached to produce from Fukushima.
The idea
Rice straw from fields treated through a decontamination project was made into paper for a book. Photography, interviews, reports and data visualisations brought together farmers’ experiences and the research behind the project, giving readers a physical way into the subject.
Case study source: House of Communication Source ↗
Awards
- Cresta Awards 2020Brand PurposeGold
- Cresta Awards 2020Print Design – Brochure/PublicationGold
- Cresta Awards 2020Print Design – Art Direction (any category)Gold
- Cresta Awards 2020B2B – Direct (any medium)Silver
- Clio Awards 2019Clio Awards / Design / Publishing & Printed MaterialsGold
Credits
- Brand
- METER Group
- Research Partner
- Dr. Masaru Mizoguchi, University of Tokyo
- Project Partner
- Fukushima Saisei
