METER Group / Global / 2019Design & Packaging · OOH · Digital & Tech
Meltdown Flags.
National flags became visual measures of glacier retreat.
- Brand
- METER Group
- Agency
- Serviceplan
- Market
- Global
- Region
- Global
- Year
- 2019
The challenge
Scientific information about glacier loss needed a more immediate form that could reach people beyond environmental research.
The idea
The white areas of flags representing countries with glaciers shrank in proportion to the data. An interactive website and a presentation at COP25 in Madrid connected a familiar symbol of national identity with a changing physical landscape.
Case study source: House of Communication Source ↗
Awards
- Cresta Awards 2021Creative Technology – Creative Use of DataGold
- Cresta Awards 2021IntegratedSilver
- Cresta Awards 2021Digital Design – WebsiteBronze
- Cannes Lions 2021Digital Craft – C03 DATA VISUALISATIONSilver
- Cresta Awards 2021Digital – Campaign websites and micro-sitesBronze
- Cresta Awards 2021Social – Global Issue CampaignGold
- Cresta Awards 2021Print & OOH – Interactive posterGold
- Cresta Awards 2021Digital Design – OOH Digital InstallationsGold
- Clio Awards 2020Clio Awards / Design / Digital/MobileBronze
- Clio Awards 2020Clio Awards / Digital/Mobile & Social Media Craft / Graphic DesignBronze
- Clio Awards 2020Clio Awards / Design / PostersSilver
- Clio Awards 2020Clio Awards / Print & Out Of Home / Art DirectionBronze
Credits
- Brand
- METER Group
